Lux Industries
Industry
Deep-tech start-up
Services
Brand Strategy, Brand Identity, Investor Strategy, Digital Design
LUX’s founder, working from his spare room, invented an innovative heat exchange system, poised to revolutionise hydrogen production. But how do you get a deep-tech startup ready to pitch for millions in grant funding in under 4 weeks?
Working to a tight timeline, we crafted a brand narrative and identity that not only captured the founder’s ambitious vision, but simplified the complex world of hydrogen liquefaction for investors and government bodies alike.
The initial asset delivery was highly focused: a comprehensive brand scheme was showcased in a pitch deck, adaptable across 6 languages and tailored for 3 levels of technical understanding.
Since its founding in 2023, LUX has successfully pitched to investors and governments worldwide, raising over £1M.
The venture is growing rapidly, with a move into a new state-of-the-art lab facility at Harwell Science Campus in Oxford and strategic partnerships with leading manufacturing suppliers in Korea and Japan.
