Oris Watches
Industry
Luxury
Services
Brand Strategy, Brand Identity, Digital Design, Advertising
For independent Swiss watchmaker Oris, we evolved a brand identity that honours its heritage while feeling bold, modern, and unmistakably timeless.
From the crown of a watch to the side of a Formula 1 car — the refreshed brand elevated Oris’s position in the luxury market. Rooted in a century-long tradition of mechanical innovation, the new identity captured the spirit of a company that has always carved its own path.
Through strategic consultation, we uncovered Oris’s uniquely independent outlook across all areas of the company. This spirit was distilled into the line ‘Go your own way,’ which became the foundation for a confident, enduring identity system with true global appeal.
The new identity proved highly adaptable, extending across digital, packaging, and even the Formula 1 Grand Prix. Oris continues to connect with new audiences, cementing their position as THE independent luxury watch brand.
