Vineyard Theatre
Industry
Cultural
Services
Brand Strategy, Brand Identity, Digital Design, Advertising
For the trailblazing Off-Broadway institution Vineyard Theatre, we crafted a refreshed identity that reflects its bold artistic vision while honoring decades of fearless storytelling.
From the streets of New York to the pages of a playbill — the new brand elevates Vineyard’s presence in the cultural landscape. Rooted in a legacy of championing daring new work, the identity captures the energy of a theatre that has always pushed boundaries.
Through close collaboration, we uncovered Vineyard’s core ethos: risk, intimacy, and innovation. This spirit was brought to life in a visual system that is raw yet refined — built to adapt across seasons, platforms, and ever-evolving performances.
The rebrand now lives across digital touchpoints, campaign materials, and in the theatre itself. Vineyard continues to inspire a new generation of theatre-makers and audiences, solidifying its place as a home for the boldest voices in American theatre.
